Beschrijving
This book clearly and concisely reviews the predominant new media available and the ways in which they can be used to recruit, engage and activate young people, who represent the majority of new media users. Each chapter of the book will break down the gamut of new media mediums in an easy-to-follow format.
Mobilizing Generation 2.0
Mobilizing Generation 2.0 is a practical and immediately useful guide for nonprofits, political campaigns, organizers, and individuals who want to better understand how to use Web 2.0 technologies. In easy-to-understand terms, this accessible book describes how readers can leverage new media (blogs, socialnetworking websites, photo- and video-sharing websites, mobile phones, wikis, online maps, and virtual worlds) to recruit, engage and mobilize young people.
Bringing together valuable guidance; big picture advice from recognized experts (Beth Kanter, Evan Wiiliams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Martin Kearns, Jason Fried, Mitch Kapor, Katrin Verclas) as well as real-life stories of success; the book provides the information you need on the most widely used technologies like Blogger, MySpace, YouTube, Facebook, Flickr, and Second Life. Chapter by chapter, the author walks you through How Organizations Are Using It, How It Works, How to Get Started, Strategic Considerations, and Challenges and Opportunities.
The book, and its up-to-date website (), are filled with handy resources, tips, best practices, and more.
Praise for Mobilizing Generation 2.0
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